Japan: Shopping in Tokyo

Japan is known for shopping, so I'm here to tell you all about the shopping scene in Tokyo, which is the best place in all of Japan if you want some retail therapy - or to pick up a bargain. 

The main areas are Shibuya, Shinjuku, Harajuku (which is between Shibuya and Shinjuku)  and Ginza. Which is a broad generalisation as there are obviously shops everywhere but these will probably be your preferred areas. (Tokyo is considered the largest city in the world with around 37 million people living in the Greater Tokyo Area so, like I say, there are shops everywhere - these are all the ones I went to, so can vouch for!) The rules for tax-free shopping are changing in Japan in November 2026 but, until then, spend at least 5500 yen or more to get the 10% tax back - this is done at the store at the time, and you need your passport. You'll either get it deducted off your total or back in cash. 

    

In terms of normal shops, you have the usual brands you'd find in every major city. And then there are stores that are more unique to Japan/Asia. One usual brand that I'd recommend you go to is UNIQLO, especially for cute print tees. (Be warned, if you're trying on clothes you may be given a breathable bag to put over your head to stop make up transferring!) Loft is a cute homeware/beauty shop, which we spent a bit of time (and money) in, whilst Don Quijote feels like the cheaper version of this. Don't let that deter you going into Donki though - you definitely want to head there to stock up on Japanese sweets and face masks. And the Yodobashi-Akiba Megastore is fab if you're after electronics - we headed there in search of a robot. 

Japan also has an amazing vintage scene, especially for designer goods. The Japanese take care of their belongings so some of their used things look brand new. They also have strict checks which means that everything is genuine so no need to worry you've inadvertently bought fake designer goods. I lucked out by Gotokuji Temple and found a pristine black Burberry trench coat for a mere £40, and another Burberry jacket for £32. I'm certain they were both missing a zero! 

     

Harajuku isn't just a shopping destination, it's a catwalk of quirky fashion. One of the main streets there is Takeshita Street and if you're a fan of trainers (sneakers) then this is also the street to be on. We, unsurprisingly, spent a lot of time there. And this is also a great area if you want to explore the vintage/thrifting scene in Tokyo, in general. Another niche area of the city is Kappabashi Street in Asakusa where you need to go for all your kitchen needs. We picked up Japanese knives and cute chopstick holders - you'll also find all that model food there that you see in lots of restaurant windows. And, finally, you'll notice little capsule toy machines everywhere - gacha is super big in Japan. (Yes, I did get that cat hat. No, they did not wear it!) x